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For Real Estate Professionals

She Didn't Wait to Find Out

A buyer's "brother" showed up unannounced at a showing. Something felt off—the way he positioned himself near the door, the questions he asked. She didn't confront him. She didn't panic. She said, "I need to take this call," stepped outside, and ended the showing from the driveway.

That's what preparation actually looks like—not fighting, not freezing. Awareness. An exit line. Trusting her gut.

The resources below teach you exactly this. The science behind why your gut speaks, what predators are actually looking for, and the techniques that work when fear wants you to freeze.

Beyond the Standard Safety Tips

Each guide gives you the neuroscience, the psychology, and one technique you can use today.

When a Showing Feels Wrong

Why your body knows 300 milliseconds before your brain does—and what to do about it.

  • The 12ms vs 300ms threat pathways
  • The 4-step predator testing pattern
  • The "phone call" exit technique

Gut Wisdom vs. Brain Noise

How to tell the difference between intuition that's protecting you and anxiety that's limiting you.

  • The physiological signals of real threat
  • Why we override our own instincts
  • The 3-second body scan technique

The Non-Lethal Toolkit

Why owning a tool isn't the same as having protection—and what actually matters.

  • The 2-second access test
  • Tool selection for real estate
  • The Cold Access Drill

NAR Teaches What. This Teaches How.

The Neuroscience

Why your gut knows before your brain does—and how to listen

Predator Psychology

How they select targets and the testing pattern they use

The Freeze Response

What happens when fear locks you up—and how to break it

Exit Strategies

Scripts and techniques that get you out without escalating

Ready to Close the Gaps?

This 3-minute assessment reveals the gaps in your current preparation—and exactly what to focus on first.

Confident real estate professional

Six Layers of Protection

Real safety isn't a single tool or technique—it's a system where each layer backs up the others.

01

Operating System

The mindset that makes you harder to target

02

Environmental Control

Property assessment, positioning, exit mapping

03

Verbal Boundaries

Scripts, de-escalation, the escalation ladder

04

Physical Escape

Creating distance when words fail

05

Non-Lethal Tools

Deployment, decision framework, aftermath

06

Lethal Force

When all other options have failed

The resources above teach Layers 1, 3, and 5. Inside Fierana, you'll master all six—with video instruction, scenario practice, and a community of women who understand your work.

Become the Agent Who Moves

Join the Founding Circle and get access to the complete protection system—designed specifically for women who show properties alone.

Launching Spring 2026 · $29/month founding member pricing · No payment until launch